How it started
Social Dispensary opened as Colorado’s first licensed social equity dispensary, built on the belief that the people most impacted by cannabis prohibition deserved a seat at the table in the legal market that replaced it. In 2022, we asked ourselves a question: What if every transaction at Social didn’t just benefit the customer and the company, but also the community around the store? The answer was Be.Social Community.
We went to the brands we carried on our shelves and proposed something simple: for every unit of your product we sell, contribute twenty-five cents to a local nonprofit, and we’ll match it with another twenty-five cents from Social Dispensary. Nine Colorado brands said yes. The first quarterly donation was $1,100 for Ananeo, a Denver nonprofit helping formerly incarcerated individuals find dignified housing and a path forward. It wasn’t an enormous number. But it was real. And it was a promise that we’d be back next quarter with more.
